【风尚中国，2014年9月24日消息】来自意大利坎帕尼亚区的26家公司于将于9月24日至26日参加在上海展览中心举办的亚洲领先的鞋履与皮革制品展览——第四届上海国际名牌鞋业皮具展。
作为亚洲最重要的鞋业展览之一，上海国际名牌鞋业皮具展每年定期举办两届。展会面向业内所有鞋业从业人员、贸易专家及买家，展示由国内外顶级的鞋履品牌带来的2015年春夏季顶级鞋品。第四届上海国际名牌鞋业皮具展的国际参与度明显提高，吸引了来自除中国以外12个不同国家的参展公司，包括意大利、西班牙、葡萄牙、法国、英国、德国、土耳其、比利时、巴西、韩国、美国等。
在15000平方米展区内，部分参展国家将设立专门的展馆，集中展示其国家品牌。意大利坎帕尼亚区参展商有一个专属的坎帕尼亚制品展区。在这里，26家意大利公司（总部均位于坎帕尼亚区）将向所有来访者展示其优质产品。
鼓励杰出品牌参加亚洲最重要的鞋履展会是坎帕尼亚区和地方当局所支持的特别项目之一，旨在向全世界推广坎帕尼亚区制品，帮助企业拓展国内及国际业务。
事实表明，除鞋类、皮具及时装行业外，该项目在汽车、物流、餐饮、航空、航天等行业也取得了成功。坎帕尼亚区一直致力为本土优秀企业提供支持，项目开始至今成果喜人：2014年前8个月有224家企业参与了21项活动，收到了约3,200名贸易专家/买家的联系资料。9月份则计划参与多达7场以上的活动和展会，其中就包括上海国际名牌鞋业皮具展。
鞋履行业在坎帕尼亚区扮演重要的战略角色。该区拥有悠久的皮具制造传统，皮革厂林立，其令人惊叹的皮具制造工艺能力和技术使坎帕尼亚区制品在质量、设计、注重细节和柔韧性方面具有很强的竞争力，一直追随快速变化的时尚潮流。
坎帕尼亚区区长肩负着帮助该区推动生产活动和经济发展的使命，作为其特级顾问的FulvioMartusciello先生认为：“目前为止，坎帕尼亚制品推广计划获得了非常不错的成效。许多设立在坎帕尼亚的公司均有幸参与到全球多个重要会展，大大提高了坎帕尼亚区的知名度。中国是意大利最重要的商业伙伴之一，意大利的高端优质产品在中国客户中具有很大市场。
而且，近年来中国经济状况尤佳，仅2013年一年GDP就增长了7%。基于以上原因，意大利公司进入中国市场意味着有机会开拓更多的业务，发现新的行业趋势，获得更多客户并提高公司知名度。”
最后，值得一提的是，为了支持坎帕尼亚大区鞋履品牌和皮具公司参与此次上海国际名牌鞋业皮具展，一些坎帕尼亚的知名饮料品牌也一同参与到展会当中。
它们将在为期三天的展会中向所有到访坎帕尼亚区展台的买家，以及9月24日出席在SHOOK召开的“坎帕尼亚制品新闻发布会”的宾客提供饮料品尝。
翡乐（FERRARELLE）和纳堤亚（NATIA）——翡乐和纳堤亚矿泉水均位于坎帕尼亚区卡塞塔附近的里亚尔多绿色乡村。水源来自于火山中的古泉，在水流经地下火山岩期间，自然富集了二氧化碳，并在二氧化碳的压力作用下从地下自然喷出。
翡乐通过出口天然苏打水成功打入了国际市场。公司已在熟食店、顶级酒店和餐馆中建立了稳固的地位，希望可以在少数精选的消费者心中争取到一席之地，保持较高的品牌认知度。
马斯特罗贝拉尔迪诺（Mastroberardino）——坎帕尼亚最著名的酒庄，位于意大利西岸阿特里帕尔达（Atripalda）镇内的一家家族企业，被公认为坎帕尼亚葡萄酒遗产的守护者。酒庄一直以来使用当地最优质的葡萄制作美酒，选用的葡萄种类有Aglianico, Fiano, Piedirosso, Greco, Falanghina和 Coda di Volpe。酒庄由Pietro di Mastro Bernardino创建于18世纪50年代，在他之后的10代人均是家族酿酒师。
雪克和丽蒙切洛——雪克公司于1996年开始在阿玛菲海岸生产柠檬甜酒。之后不久，该公司在生产和销售用柑橘类水果及草本香料植物制成的柠檬甜酒和其他产品上成功实现了传统与技术的完美平衡。
为了选用世界上最好的水果，雪克完全遵循自然的节律和当地传统，精心挑选的原料加上漫长的生产工艺使得雪克生产的酒具有无可比拟的香味和口感。“丽蒙切洛”是独家采用SfusatoAmalfitano柠檬制成的标准柠檬甜酒，这种品质的柠檬被欧盟官方认可为IGP，即原产地优良产品。现在，“丽蒙切洛”仍然是采用当地家族代代相传的匠人工艺来制作的。通过向酒精中缓慢浸入SfusatoAmalfitano柠檬皮可以萃取出丽蒙切洛的精华部分，然后将获得的浸液与含糖溶液进行混合后装瓶，不添加任何色素、防腐剂或天然香料，从而保证了产品绝对纯正。这种柠檬甜酒冷饮最佳，是餐后一道不错的助消化饮品。
坎帕尼亚区参展商欢迎公众、买家及贸易商前来参观“坎帕尼亚制品”展厅。除向您展示最优质的鞋履外，还能品尝到来自意大利美丽的坎帕尼亚区的卓越酒品。
媒体关系：The Blenders Communications
莫琳小姐 –monica.molinari@theblenders.com.cn
徐睿小姐 – rui.xu@theblenders.com.cn
Campania Region shows its footwear Excellenceat theMICAMshanghai
【FENGSUNG.COM News】 24th September 2015,26 companies from the Italian Campania Region are participating to the 4th edition of theMICAMshanghai, the leading footwear and leather accessories exhibition in Asia that is taking place at the Shanghai Exhibition Centre from 24th to 26th of September.
theMICAMshanghai represents one of the most important bi-annual appointments for all the footwear aficionados as well as trading professionals and buyers in the shoe industry. It features a display of the best Collections for the next 2015 Spring/Summer Season made by the leading domestic as well as international footwear brands. This 4th edition of theMICAMshanghai is infact even more business-oriented witha larger International participation. The exhibitorscame from 12 different countries outside China such as Italy, Spain, Portugal, France, United Kingdom, Germany, Turkey, Belgium, Brazil, Korea, USA, etc.
Inside the 15.000 square meters exhibition space, some of these countries have a dedicated pavilion for their brands to be grouped together in order to develop a much stronger presence. The Italian Region of Campania has a dedicated area called “Made in Campania” where 26 Italian companies (all Campania based)will show the excellence of their products and their savoir-faire to all the visitors.
The participation of these outstanding brands to one of the most important Footwear Exhibitions in Asia is part of a special program supported by the Campania Region and Local Authorities with the aim of promoting the excellence of Made in Campania in the world and assist enterprises to develop more their business and increase their visibility on a National and International level.
A part from Footwear, Leather Goods and Fashion, this very ambitious project has proved to be successful also inother industries such as Automotive, Logistics, Food&Beverage, Craftmanship, Aerospace, etc.The Region of Campania is working very hard to support its local excellent expertise and the results obtained so far, are promising: in the first 8 months of 2014, 224 enterpriseshave been involvedin21 different initiatives, collectingabout 3200 trade professionals/buyers’ contacts. 7 moreevents and exhibitions are already planned for September, including indeed theMICAMshanghai.
The Footwear industry, in the Campania Region, covers a strategic role. This area has a very long tradition in leather goods manufacture and features a high concentration of tanneries. This incredible craftsmanship abilities and know-how made Campania very competitive in terms of quality, design, attention to details and flexibility to follow the fast changing fashion trends.
Mr.FulvioMartusciello, Counselor of the Campania Region’s President with a mandate for Production Activities and Economic Development thinks that: “The results we obtained so far from theMade in Campania promotion plan are very positive. Many Campania based companies had the opportunity of participating to the leading exhibitions in the world to promote the excellence of our Region. China represents one of the most important commercial partners for Italy as the high-end quality Italian products are finding great interest within Chinese consumers. Moreover, in recent yearsChina is doing particularly well, registering in 2013 a 7% GPD growth. For these reasons, enteringthe Chinese market for Italian companies means also having a big chance of developing more business opportunities, discovering new industry trends, increasing the portfolio of clients and promoting the company in a market with a very high business potential.”.
Finally, it’s worth mentioning that some well-known Campania Basedbeveragebrands, are also supporting the participation of the 26 footwear and leather goods companies to theMICAMshanghai.
They’ll offer some tasting experience to all the visitor of the Institutional Campania Region’s stand during the 3 days of the exhibition as well as to the guests who attended the “Made in Campania” Press Conference on the 24th of September at SHOOK.
FERRARELLEand NATIA- BothFerrarelleand Natiamineral water springs are in Campania, near Caserta, in the green countryside of Riardo. The water comes from ancient springs of volcanic origin and during its underground passage through volcanic rocks, the water naturally becomes enriched with carbon dioxide, the pressure of which causes the water to spring naturally from the earth.
Ferrarelle Spa has made its entrance into the international market, with the aim of achieving a prominent position through the export, above all, of its naturally sparkling water. The company has gained a foothold especially in delicatessens, top hotels and restaurants, aspiring to carve out a niche for itself among a small number of selected consumers in order to keep brand perception high.
MASTROBERNARDINO - The Campania’s most renowned winery, located in the town of Atripalda, on Italy’s West coast, Mastrobernardino is a family based firm, that is universally acknowledged to be the guardian of the vinous heritage of Campania. The winery has always been focused on honing the virtues of Campania’s traditional grape varieties, such as Aglianico, Fiano, Piedirosso, Greco, Falanghina and Coda di Volpe.Mastrobernardino was established in 1750s by Pietro di Mastro Bernardino who began the future succession of 10 generations of family winemakers.
SHAKER and LIMONCELLO- Shaker began producing liqueurs on the Amalfi Coast in 1996. In the brief period since then, the company has managed to create a perfect balance between tradition and technology in the production
and marketing of liqueurs and other products made from citrus fruits and aromatic herbs.Shaker has always selected the best fruits of the earth, thoroughly respecting the pace of nature and Amalfi's old artisan traditions. Carefully chosen ingredients and a patient production process give Shaker’s products an incomparable aroma and taste.Limoncello is the typical liqueur produced exclusively with the "Sfusato Amalfitano" quality of lemon which has been awarded official recognition by the European Union as being I.G.P – authentic product of its geographical area. It is still made using the artisan processes handed down through generations of local families. A slow infusion of the “Sfusati” lemon rinds in alcohol enable to extract the Limoncello’s essence. The infusion obtained is mixed with a sugary solution and is bottled, without adding colours, preservatives or natural aromas, thus guaranteeing the product’s absolute pureness and genuineness. This liqueur is perfect served cold and is a great digestive liqueur after meals.
The Campania Regionwill welcome the public, the buyers and trade operators on the Made in Campania pavilion. They’ll show them the best quality footwear and they will let them taste some exquisite products from this beautiful and fascinating part of Italy.
Media Relations contacts: The Blenders Communications
Monica Molinari - monica.molinari@theblenders.com.cn
Rui Xu – rui.xu@theblenders.com.cn
